HB ON THE SCENE: Club Med, Cirque du Soleil Partner on ‘Creactivity’

NEW YORKClub Med and Cirque du Soleil have partnered to launch a unique concept in experiential travel with Club Med Creactive by Cirque du Soleil.

Executives from the all-inclusive hotel company and the creative entertainment group last night detailed the partnership during a press conference here.

The Creactive concept will debut at Club Med Punta Cana in the Dominican Republic next June. Guests will be able to learn and participate in many of the acrobatic disciplines featured in the internationally known Cirque du Soleil productions. Artistic activities will range from high bungee, flying trapeze, aerial silk, tightrope and trampoline to juggling, percussion and dance or mask painting, among other activities under the supervision of Cirque du Soleil trained staff.

Cirque du Soleil President/CEO Daniel Lamarre stated, “This partnership is a natural progression, stemming from the success and uniqueness of Club Med having provided circus instruction for over 25 years, and now with Cirque du Soleil’s 30 years of experience and know-how, this activity will have a new color.”

Club Med Chairman/CEO Henri Giscard d’Estaing added, “This new concept will leverage, for the benefit of Club Med guests, the expertise and knowledge of Cirque du Soleil, who are unrivaled innovators in the realm of circus artistry. It will also capitalize on the heritage and talent of Club Med in creating extraordinary memories in beautiful vacation destinations.”

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a major Quebec-based organization providing artistic entertainment on a global basis.

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