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A MODERN LODGE FOR FAMILY FUN

The Great Wolf Lodge indoor water park resort in Concord, NC, recently completed a multimillion-dollar renovation that brings the resort a more contemporary design inspired by the company’s newest properties. The refurbishment was the most extensive since the resort opened in 2009.

“We strive to offer a consistent experience to all of our guests staying in each of the lodges throughout our brand,” said Sarah Smallwood, design director, Great Wolf Resorts. “But this can sometimes be a challenge, given the span of our properties ranging from new-build construction to legacy lodges. This extensive guestroom renovation at Concord allows our guests to enjoy updated features and amenities, comparable to those we are integrating into our brand-new lodges.”

The renovation effort, which began in August, includes a complete, top-to-bottom transformation of all 402 guestrooms, grand lobby, corridors and stairwells. Guests visiting the resort after the $7-million refurbishment can expect a transition from the classic, rustic log cabin look in the rooms, to more of a modern Northwoods lodge feel with dark wood tones mixed with bright and airy accents.

“Our guestroom design evokes the feeling of an outdoor escape into the woods. We’ve incorporated some fun, whimsical elements into the room such as a coffee table that is inspired by a vintage traveling trunk and emblazoned with luggage labels from various brands within our resorts,” she said. “We also feature wall lamps that replicate the look of a mason jar. These fixtures offer a moment of delight for our young guests, revealing fireflies when they turn on the light.”

The guestroom renovations include new flooring, fresh paint, light fixtures, furnishings and artwork to reflect a more modern take on the Northwoods theme.