Graham & Brown names COTY

Each Autumn, Graham & Brown reveals its Design of the Year and Color of the Year. This year, it’s celebrating a Decade of Design, with the 2024 launch marking its 10th Design of the Year. The 2024 Design of the Year is New Eden and Color of the Year is Viridis. The in-house design studio has focused on its ‘Utopia’ trend, creating a Utopian space led by a design that encourages welcoming and acceptance to all.

Developed from the trend of blurring boundaries with rooms that can be both inside and outside to create a beautiful backdrop for entertaining. Inspired by the Japanese art of Omotenashi, the Design of the Year has been created to offer a welcoming atmosphere and ultimately produce the perfect ambiance. The ‘Utopia’ trend encourages people to open their homes up to others, welcome the outside in, and create an aura of acceptance for those who enter.

Graham & Brown Design of the Year 2024: New Eden: Emerald
Welcome to a “New Eden.” This dramatic forestscape is full of hidden treasures, pops of color emerge through the design with yellow, orange and pink tones complimenting the emerald tree canopies. This wallpaper will transform any room and Graham & Brown recommends complimenting the Design with our Color of the Year, Viridis, or for a moodier atmosphere with its Adeline paint.

This year’s design features a variety of lush leafy trees and trailing floral shrubbery. The lively hand-painted design is full of flora and fauna, interspersed with exotic bird life and rocky terrain. The mostly green verdant palette is brought to life with vibrant shots of color in the form of tree blossoms and sprawling florals. The colors are friendly and welcoming, creating a neutral and affectionate feature that can also be bold and creative. The deep green tones introduce depth to the design, whilst the use of golden, blue and rusty hues add a playful pop of color.

With the powerful health benefits of biophilia and forest bathing becoming more apparent, Graham & Brown has captured this essence in the design to welcome those healing feelings. Viridis is the perfect color partner as it creates such a calming effect with tones of new beginnings.

New Eden is available in five other color ways, in addition to Emerald is the vibrant Majestic, moody Porcelain, opulent Mulberry, regal Navy and the calming Viridis color way. New Eden Majestic is the brightest design, with rich striking teal shades interlaced with pops of coral and yellow florals. Whereas the New Eden Porcelain is a blue wash design, creating a subdued powdery color scheme. Each design is available as wallpaper, custom wallpaper (mural), made to measure curtains and blinds, cushions and bed linen.

Head of design, Maryanne Cartwright said, “When creating our Design of the Year 2024 we really wanted to highlight the need to create a calm and welcoming space for yourself and others, our utopia trend is the embodiment of this. We wanted to highlight the healing and rejuvenating qualities of nature and the need to create calm and take the time to slow down in this bustling world. As we look ahead with the planet in mind our mindsets begin to shift and we form deeper connections with nature, gardens have become an extension of the kitchen, bringing the outdoors in, and creating an essential entertaining area. With the powerful health benefits of biophilia and forest bathing, we have captured this essence in New Eden to enable you to create these natural spaces indoors and ensure there is a welcoming environment for guests.

Viridis is the perfect color partner for New Eden as it creates such a calming effect with tones of new beginnings, perfect for entertaining. When choosing our Colour of the Year 2024, we wanted to continue the theme of the Utopia trend and began looking into color psychology and the hues that bring calm and peace. Viridis, a soothing mid-green hue reflects harmony and stability, enabling those in its vicinity to relax and revitalize. Viridis is the color of growth and health, mirroring nature and expressing renewal and life. It evokes a feeling of abundance and a plentiful environment while simultaneously providing a restful and secure feeling. We see our homes as a haven, a place to spend time with family and friends, and this is the perfect hue to create welcoming color palette.”

Graham & Brown Color of the Year 2024: Viridis
To complement the New Eden Emerald wallpaper design, Graham & Brown has announced its Colour of the Year 2024: Viridis.

A beautiful muted green color, the Colour of the Year 2024 has been conscientiously curated to create a warm and welcoming space, offering a calming atmosphere for its guests. Viridis is a complex yet flexible hue, adding depth to a space and blurring the lines between the outside and inside, it is a natural and uplifting shade, providing an inventive alternative to the greige interior schemes. Viridis is the perfect embodiment of the fertile green hills around us. It can be used in small cosy spaces to create a calming effect or in larger rooms to transform the space into a sophisticated yet relaxing space. It is especially perfect for the entertaining and entrance areas where outside and inside meet.

Like all Graham & Brown paint, Viridis is an eco-paint, it is water-based, odorless and ultra-low VOC, resulting in a more environmentally friendly product. The paint cans are fully recyclable and there is no animal testing involved in any Graham & Brown products.

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