SINGAPORE—Luxury hotel operator GHM has inked an agreement with van de Bunt Partners to launch Tin Hotels, a mid-market, lifestyle brand.
“We want to challenge the status quo and bring the pursuit of excellence and style to the mid-market tier. We will create hotels that are not merely places to stay, but function as venues to connect: as social hubs, design spaces or simply, places to be seen at,” said Hans R. Jenni, GHM’s co-founder and president. “This will be a new chapter in the history of GHM.”
Tin Hotels is aimed at the travel needs of a middle-class population and Millennials. The company is expected to launch its first hotels in Dubai and Oman and grow within the Middle East region, aiming for 35 properties by 2022, according to the partnership.
Peter van de Bunt, managing director of van de Bunt Partners, said, “GHM is known in the luxury hospitality market for its innovation, design and elegance. This partnership for Tin Hotels intends to employ [its] expertise in a segment that has great potential to evolve beyond the mediocre.”
Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualizing, developing and operating an exclusive group of hotels and resorts, including The Nam Hai Hoi An, Vietnam; The Chedi Club Tanah Gajah, Ubud, Bali, Indonesia; The Chedi Muscat, Oman; and The Chedi Andermatt, Switzerland.
It also has a dozen properties under development in Asia and the Middle East.