CHARLOTTE, NC—Extended Stay America hotels has completed the brand’s largest renovation and improvement program in company history, according to the brand. It invested more than $1 billion during the past five years on portfolio-wide enhancements for the brand’s more than 620 properties nationwide.
The brand’s renovated properties feature fully equipped kitchens in every guestroom with a full-size refrigerator, a stovetop, cooking utensils, dishes, silverware and the “Away From Home Cooking” cookbook with recipes from Food Network Host Sunny Anderson. Beyond renovating more than 68,000 guestrooms, hotel exteriors and lobbies took on a new look with a color palette designed to provide a welcoming first impression for arriving guests.
Renovating responsibly has been integral to Extended Stay America’s approach in executing this brand-wide refresh, the company said. To ensure this initiative had as little impact to the environment as possible, the company embarked on an extensive recycling and donation program, diverting an estimated 27 million cubic ft. of material from landfills to date.
Extended Stay America’s enhanced properties will usher the hotelier into its next generation and five-year growth plan. Through ethnographic studies and research, Extended Stay America has identified guest behaviors and needs that have led to guest-inspired improvements. The strategy will feature the brand’s first-ever franchising program, a return to new hotel builds after more than a decade, and intuitive redesigns such as smart storage, reimagined common spaces and an exclusive double-queen room design.