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Designing for the Modern Cowboy

Nestled at the base of Snow King Mountain in Jackson, WY, Snow King Resort recently completed an extensive $6-million remodel to the property’s 203 guestrooms and suites.

The recent transformation, which commenced in October 2019 and completed in June 2020, showcases a completely new design that included a refreshed color palette that is woven throughout the fabric choices and wall color, the addition of upgraded furniture and surface finishes, carefully chosen artwork that reflects the unique character of the valley, remodeled bathrooms and upgraded amenities.

“Due to its popularity, Snow King Resort had been well used over the years and was deserving of a refreshing update to the furnishings and finishes,” said Scott Parry, partner, PCL Design. “The rustic lodgepole-style decor in the bedrooms was outdated and more reminiscent of a log cabin than the contemporary ski destination it had become.”

PCL Design, based in Vancouver, was the interior design firm responsible for reimagining an updated vision for the accommodations.

“With Snow King Resort’s position at the foot of the mountain, guests can ski-in and ski-out straight from the hotel’s front door. Anticipating the storage of ski gear, the closets have ski boot shelves and a long closet to house the skis and poles. The furnishings were designed with strength and longevity to withstand the energy of eager guests,” Parry said.

Parry also noted that structurally, the windows were replaced with new double pane ones and specifically within the rooms, all bathrooms received new tile floors, with some converted to walk-in showers and other bathtubs received new tile surrounds. The air conditioning units were also replaced in the bedrooms, as well as all new furnishings, window coverings and artwork.

The resort’s design pays homage to the region in that oats represent fodder for the ranch horses and rough-woven canvas feed sacks. Iron is found in cowboy spurs and branding irons, representing the indomitable spirit of the founding pioneers. As a result, according to Parry, by blending the colors of warm oats and cool iron together, the color of weathered fences on the range emerged. Hence, the wood finish on the new guestroom furnishings evokes wooden split rails yet is smooth to the touch; the furniture style provides a clean, straight-line, crisp appearance. Iron accents are sprinkled throughout the rooms and can even be seen in the base of the desk lamps.

“Oats and iron represent the daily life of a cowboy in the valley,” Parry explained. “We utilized these elements in the colors and materials used in the furniture and fixtures, as well as the artwork, which conveys this theme to the guests.”

Wyoming’s blue sky was chosen for the accent color, which was used in varying degrees of tone and texture in both fabrics and accent walls. Blackout curtains, in a silver-grey fabric with a slight sheen, adorn the sliding glass patio and balcony doors, adding a textural balance to those rooms with existing brick walls while reflecting the light back into the room during winter months.

“The liberal application of organic materials was already prevalent throughout the property, and we built on the use of wood, stone and metal with the addition of refined finishes,” he said. “The challenge was to create a multi-seasonal color palette: gray tones were too chilly for winter and browns unnecessarily warm in the summer, so we married both cool and warm, thus arriving at the color of weathered fences on the range.”

Carefully chosen artwork introduces a touch of whimsical character to the rooms, playing off of Jackson’s summer and winter seasons, while warm tonal triptychs of wranglers on horseback, vintage in style, offer a reminder that modern-day cowboys still have a treasured and lasting presence in Jackson Hole.

“The artwork was our reference to the ‘modern cowboy’ with a triptych of cowboys on bucking broncos. Twice per week, you can attend the local Rodeo and experience the thrill of live action. Local ranches offer trail rides and camping out experiences on horseback,” he said.

Remodeled bathrooms combine contemporary clean lines with warm, wood plank flooring and simple, open vanities of rustic-washed wood and granite countertops with nickel brushed faucets, walk-in showers with Italian tile and floor-to-ceiling sliding glass doors.

In addition to its 203 newly renovated guest accommodations, Snow King Resort also has 60 luxury and classic vacation condominium rentals. Luxury and classic condominium rentals in the Grand View Lodge are fully-furnished, appointed with all of the upscale comforts of home and personally designed to reflect the regional surroundings of Jackson Hole.

Additionally, the resort offers more than 20,000 sq. ft. of meeting and event space, including outdoor lawns and gardens and a signature restaurant.