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Designers Use Local Elements To Create Unique Atmosphere

This issue of The New Look focuses on how designers are striving to develop hotels that are distinct and original, yet still embrace their surroundings. While the desire to reflect a hotel’s location often comes from owners, designers play an integral part in bringing those visions to life.
Whether it’s the rich Texas flair of the Gaylord Texan Resort in Grapevine, TX; the Art Deco elegance of New York’s Millennium Broadway or the Hollywood glamour of the Viceroy Santa Monica in Santa Monica, CA, in this issue designers discuss the importance of including a touch (or a great deal) of local flavor in their projects and how it enhances the overall design.
Many branded hotels enthusiastically welcome adding local flavor to their properties. While brand standards often do not allow for a great deal of design freedom, designers agree putting some local style into a property is a great way to make it stand out among other hotels within the brand.
An in-depth look at Cheeca Lodge & Spa reveals it can sometimes take a couple of attempts to make sure the design of a hotel is just right. Designer Deborah Frustino of Mountainside Designs explains in great detail how she gave the destination a more refined, upscale look, all the while staying true to the tropical flair of the Florida Keys.
This issue offers an exclusive interview with international interior designer, Lynn Wilson. With a storied career that includes designing palaces for Middle Eastern royalty as well as a multitude of famed hotel projects worldwide, Wilson discusses her hands-on approach to design as well as her latest project, The Regent South Beach. Scheduled to open this year, Wilson has created a sleek, contemporary haven reflecting the stylish atmosphere of South Beach.
Also within in this issue is a look at the latest in furnishings. Designers weigh in on trends such as the disappearance of the armoire and the growing popularity of unique headboards, while also explaining how furniture can play a central role in conveying local ambiance.