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DCS Design Launches Branding Division

DCS Design, one of the DC Metropolitan Area’s commercial and interior architectural design firms, has launched DCS Elevation, the firm’s new full-service branding division. The change coincides with the firm’s 50th year in business celebration along with a relaunch of DCS Design’s own website and logo redesign.

“We are so excited to be extending our service offerings to our clients to include full-service branding,” said Lena Scott, founding principal. “We are committed to providing our clients with a seamless, holistic approach to their projects, and being able to offer brand identity and creation helps position everyone for success throughout the entire process.”

DCS Elevation will be offering full brand identity services, including brand positioning and messaging, logo, tagline, website and collateral design as well as go-to-market strategy and implementation.

DCS Design, which has won more than 200 industry awards for its work in architecture, interior architecture, master planning and sustainability, also launched its own new brand identity, including a refreshed logo, tagline and website redesign.

“What better way to launch this new division than by becoming our first client?” Scott said. “It was important for us to create our own new brand and image so we could demonstrate our full capabilities to our clients.”