Coverings 2015 Showcases New Logo, Website

ORLANDO—Coverings, the global tile & stone exhibition in North America, has revealed a new logo and creative campaign that communicates the depth that the show offers each year to more than 20,000 attendees. The show’s website, marketing and advertising materials will showcase the new design concept.

Developed in partnership with Giona Maiarelli, creative director of Maiarelli Studio, the new creative features a series of overlapping, colorful square frames — a nod to the traditional shape of tile — that focus on people. Coverings’ new logo form features a slimmer font, intended to communicate the show’s sophistication and value for its audiences, particularly the architecture and design communities.

“Coverings represents an important community of colleagues, clients and friends, and the design spotlights this as a critical foundation of the show,” Maiarelli said.

Coverings will bring its array of products, conference programming and many show floor features to Orlando in 2015.

With more than a dozen successful shows in the Orlando area, next year is anticipated to be the largest show since 2009, with an overall increase in both square footage and number of exhibitors. In total, the 2015 show is projected to have 23,000 attendees and 1,000 exhibitors across 400,000 net sq. ft. of exhibit space. Coverings will be held April 14-17, 2015 at the Orange County Convention Center.

“We’re really excited for what we anticipate will be one of the most impressive shows yet,” said Karin Fendrich, Coverings show director. “At Coverings 2014, we had the highest re-sign rate in the history of the show, with more exhibitors committing to space onsite for the next year’s show than ever before. We feel this signifies a renewed confidence and revitalization of the tile and stone industry and that Coverings continues to provide valuable opportunities to its stakeholders.”

To learn more about Coverings and see its new look, visit coverings.com.

 

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