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Inspiration

Stimulation to kick-start your imagination

01
Jul

Conversions & adaptive reuse are key to Aloft’s growth

STAMFORD, CT—When Starwood Hotels & Resorts Worldwide opened its first Aloft hotel at Montreal International Airport in 2008, the brand was positioned as a design-led, all-new construction variant on its successful W Hotel “big sister.” In terms of industry tier, it would occupy the emerging upper-end, select-service category.By 2009, however, Aloft was weathering the industry…
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01
Jul

Design-driven strategies

I am sure it is not a coincidence that as our industry continues its economic rebound, many of the hotel brands are adding to the ranks of their purchasing and design departments not only in personnel, but also in new and innovative ways of doing business. One thing is for sure: They’re being aggressive in…
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01
May

The Art of Collaboration

Regular Hotel Business Design readers know that editor Lauren Esposito normally writes the Viewpoint column. Recently, however, she has had a few more pressing things to tend to, namely her son, Caden Alexander, who made his debut last month. Lauren will be back soon.
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01
Mar

Fashion Underfoot

Since the 1990s when sustainable design first emerged as a force to be reckoned with in the lodging industry, carpet and floor covering manufacturers have found themselves at the forefront of the movement. Among other flashpoints, the category entailed heavy manufacturing, use of synthetics treated with chemicals in place of natural materials, waste byproduct perfect…
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01
Mar

Environmental Innovation

The increasingly steady stream of renovation and conversion announcements coming across my desk lately has been a very welcome change after the holding pattern that has existed across the industry for the last couple of years. Yes, the new construction announcements are still few and far between but even those are coming back as well.…
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01
Jan

Ready for a facelift

It was around this time last year that we began to see a noticeable increase in the number of hotels finally hitting the ‘start’ button on their planned renovations. While a great many of these projects were small in scope, often including just soft goods or focused on one portion of the property, it was…
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