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Case Study: Loews Ventana Canyon Resort

CONCEPT: The aim of the $10 million refurbishment of the 398 guestrooms at the Loews Ventana Canyon Resort in Tucson, AZ was to create a look that would reflect the beauty of the hotel’s surroundings and “bring the desert experience into the guestroom by using the colors that complemented the natural jewel tones of the desert,” said Sharon Flynn, senior project manager for Loews Hotels. Additionally, there was a desire to use the natural materials that are indigenous to the area such as copper, slate and pecan wood. The challenge was “to assure that guests were unaffected by the renovation project while the team worked on large blocks of guestrooms,” Flynn said.

EXECUTION:
Natural materials are evident throughout all the rooms and suites. Luxurious ivory linens and earth-toned duvet covers adorn the king- and queen-sized beds. The beds have a woven leather headboard framed in pecan wood. Soft chenille fabrics in gold and rust tones are found on the lounge chairs and sofas while the oversized desks have tortoise-shell tops. Copper lamps provide ample lighting in the guestrooms, which also feature flat-screen televisions and large patios.
Additionally, the guest bathrooms received a desert-inspired makeover and feature woven terra cotta colored fabrics on the walls and granite countertops. Slate tiles surround the oversized bathtubs and there are new frameless tub enclosures.

RESULT:
The guestroom refurbishment will allow the Loews Ventana Canyon to maintain its “competitive edge” in the marketplace, said Brian Johnson, managing director of the resort and spokesman for The Estes Co., owner of the property. “Combined with our culinary experience, service and location, the property remains unmatched in the marketplace,” Johnson said.
Guest reaction to the renovation has been very positive, according to Johnson. “We have surveyed the guests staying at the resort and have received rave reviews. They love the new desk, the sophistication of the décor and the spaciousness of the room,” he said. “Our huge patios with every room still remain a strong feature of the resort,” he added.