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Cachet Hospitality Group Plans Flagship Hotel in NYC

NEW YORK—Cachet Hospitality Group is set to open its inaugural U.S. hotel, Cachet Boutique NYC, in midtown Manhattan in September. It will be a short distance from Chelsea, Hell’s Kitchen and the soon-to-open Hudson Yards.

The Cachet brand will combine its design-centric aesthetic and East meets West hospitality, while infusing it with New York City style, according to the company. Cachet Boutique NYC will have 105 rooms and villas, a Playboy Club NYC, and two restaurants, Eden and the Bellbrook.

“Cachet Boutique NYC will transport guests from the moment they walk through our glass doors into an oasis filled with the chicest rooms, seasonal food and beverage program and the best entertainment in New York,” said Nicole Levinson, SVP of brand marketing and partnerships. “The confluence of placing East and West design, art, and food alongside one another will be a Cachet brand staple and will distinguish the property in the competitive boutique hotel space.”

Developed in partnership with Merchants Hospitality Group and designed by Cachet’s Bangkok-based design team led by Domenic Sicoli and Pauline Choo, in collaboration with New York fashion designer Jay Godfrey, the property will have robust programming.

There will be three discrete outdoor gardens, a spacious communal area for social gatherings and wellness experiences. Standard amenities will include on-demand spa services, personalized meditation sessions and in-room alternative wellness treatments.

Other highlights will include a fashion-forward retail experience led by Jay Kos; arts program, showcasing emerging modern artists from Asia and the U.S.; and a proprietary technology platform that will bring together bookings, reservations, CRM and social media.