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Bacara Resort & Spa Invests $20M Into Resort Upgrades

SANTA BARBARA, CA—Since Pacific Hospitality Group acquired Bacara Resort & Spa in February 2013, the ownership group has invested more than $20 million into the 78-acre beachfront property. Recent improvements include a Foley wine tasting room, a new coffee bar, a refreshed seaside restaurant and an upgraded poolside bar.

All 358 rooms, suites and luxury retreats, ranging in size from 450 to 3,700 sq. ft., will undergo a more modern transformation while honoring the resort’s signature Spanish Colonial look and feel.

“There will never be another resort like Bacara built on the California coast,” said Kory Kramer, chief investment officer of Pacific Hospitality Group. “Bacara is one of the great luxury resort destinations, and we are committed to maintaining its world-renowned reputation.”

Designed by Kay Lang + Associates, the guestrooms will feature four poster platform beds with soft flowing linen panels, upholstered headboards, pillow top mattresses, bedding by Frette and custom-designed embroidered shams and throws.

In addition, there will be 48-in. LED televisions; four-fixture marble bathrooms with deep soaking tubs, and warm walnut bathroom vanities with added storage; locally-inspired artwork and vintage Santa Barbara photography. Other offerings include iPad minis with a Bacara-branded mobile app for ordering room service, spa, valet and restaurant services slated for November 2015.

“From a design perspective, we wanted to respect the charm and grace of the property’s Mediterranean style, while artfully infusing modern amenities and current technology,” said Kay Lang, president and CEO of Kay Lang + Associates. “The furnishings are comfortable, but still offer romantic textures, patterns and finishes in keeping with the refinement of Bacara.”

The resort’s guestroom renovation is set for completion November 2015. During the renovation process, more than $150,000 worth of the previous guestroom furnishings was donated to Habitat for Humanity, Catholic Charities, Hands and Feet and other local organizations.