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Autograph Collection, SMASHotels Open Hotel EMC2

CHICAGO—Autograph Collection Hotels and management company SMASHotels have opened Hotel EMC2 downtown here. According to Scott Greenberg, president/CEO of SMASHotels, the hotel celebrates the convergence of art and science through its design, cuisine and guest experience.

“I have always been fascinated by art and science, and I’m truly ecstatic to bring a hotel experience like this—geared toward both left- and right-brained guests—to Chicago,” said Greenberg. “At the core of our hotel is the idea of inspiration; we want to ignite guests’ imaginations while educating and challenging them to channel their inner explorative spirit.”

Interiors at the 21-story, 195-room hotel are designed by Rockwell Group with architecture led by KOO, and feature nods to Leonardo da Vinci in the design of the property, from artwork by nearly a dozen artists commissioned by the developer to the guestrooms influenced by 1920s laboratories. Each room has rose gold fixtures and gramophones that project music from any mobile device.

The hotel’s 120-seat contemporary American restaurant, Albert, is presenting globally inspired dishes from Executive Chef Brandon Brumback, and there is nearly 2,000 sq. ft. of flexible meeting space.

In addition, direct bookings by guests will support the youth STEM programs of Chicago-based Project SYNCERE (Supporting Youth’s Needs with Core Engineering Research Experiments), an organization that combines art and science to create transformational experiences for youth within underserved Chicago communities. Autograph Collection Hotels is joining Hotel EMC2’s effort to support Project SYNCERE with a commitment of up to $50,000 this year in matching funds, contributing to a combined minimum annual donation of $90,000.

Julius Robinson, VP/global brand lead, Autograph Collection Hotels, said, “Our brand is committed to making its mark on each destination by celebrating the community and supporting organizations that make a powerful impact; Hotel EMC2’s partnership with Project SYNCERE represents exactly that.”

The collaboration will jump start the career exploration of 20 high school students by providing hands-on engineering experience through its E-CADEMY program. The hotel also will team with the organization on additional initiatives and remain committed to the partnership beyond opening.