Hotel properties love to engage with the local community, embracing the setting’s roots and hometown spirit. Sofitel Mexico City Reforma took it a step further. As part of its recent grand opening, the hotel partnered with Mexican artists, bringing culturally inspired street art to the surrounding Roma, Hipódromo Condesa and Juárez neighborhoods.
“We tapped into one of our brand pillars, Art and Culture, to creatively bring excitement to beautiful Mexico City,” explained Sofitel Mexico City Reforma’s General Manager, Sylvain Chauvet. “By bringing the grand opening announcement to the streets of this culturally inspired city, locals and tourists alike were presented with works of art that conveyed the fusion of the brand’s French influences with Mexican traditions.”
The murals are inspired by Sofitel’s brand pillars—Art and Culture, Indulgent Well-being, Authentic Gastronomy and Chic Design—fused with symbols and references of Mexican culture through the lens of each artist: Ely Ely, Eva Bracamontes, Lelo and Senkoe.
“We chose a diverse group of Mexican artists who specialize in differing art mediums and backgrounds, yet each is uniquely inspired by Mexican art and style while also bringing outside influences to the forefront of their creations,” Chauvet said. “For example, the artist Lelo showcases native and ethnic Mexican elements in his artwork that are a reminder of the pride, happiness and connection he has with his Oaxacan origin.”
Ely Ely, a Mexican designer and illustrator, created a large-format illustration that proposes a harmonious and elegant composition with forms that subtly take references from Mexico and France in which the main character reflects a deep enjoyment of both places, alluding to the pleasure of traveling.
Eva Bracamontes, a Mexican illustrator, in her piece reflects one of the main focal points of her work, which is women. This piece features a Mexican and a French woman, who, ornamented with elements and symbols of each country, share a space in which they refer synergies of both cultures, thus reinforcing the essence of cultural fusion promoted by Sofitel.
Senkoe, a Mexican artist with a pre-Hispanic style, was inspired by the design and cuisine elements of Sofitel. The mural’s main character dresses in black referencing French fashion trends, crowned with colorful Mexican flowers and surrounded by French macaroni and baguettes, thus capturing symbolic elements of both France and Mexico.
Finally, Lelo, a Mexican urban artist, developed a surrealist piece that alludes to the pillar of indulgent wellness of Sofitel. It shows a face, half female and half male, that raises awareness of mental, physical, emotional and spiritual well-being, and incorporates elements of gastronomy and culture of both countries.
Chavet noted that the artwork reflects Sofitel’s brand pillars in different ways: “Ely Ely’s piece highlights the country’s architectural references, while Senkoe incorporates fashion and food. Eva Bracamontes references indulgence through incorporating luxurious jewelry and wine, while Lelo takes a more abstract take on the pillars.”
Chauvet added, “Accor has partnered with many local artists around the world, and Sofitel Mexico City Reforma plans to continue leveraging Mexico City’s talented artists when and where possible moving forward.”