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Alpine Retreat With A Twist

A modern riff on the traditional Alpine retreat, the Hide Hotel Flims, part of the brand new Stenna Flims complex, takes advantage of the Swiss Alps its set against. Balancing the scales between elegant and adventurous, the property, designed by Baumschlager Eberle, pays homage to its locale from the very start: its elongated, elevated structure imitates the rocky nature of the mountainous region.

And this was no coincidence. According to the owner of The Hide, Günter Weilguni, the Alps served as an inspiration for the project. “A great deal of inspiration for the concept and the interior design derives from the geodes of the Alps, the partially hollow rocks that hides a sparkling microcosm of colorful minerals,” he said. “In the same way, The Hide holds the unexpected, just waiting to be discovered. Considering the location in Stenna Flims, the geode is a great metaphor for a colorful, personal and social hotel. The geode concept is highlighted in patterns, colors and not least in the name of the brand. Entering The Hide, guests get the feeling of finding and exploring a hidden gem, a clear contrast to the massive concrete building. The hotel is friendly and cozy with lots of things to discover.”

Public spaces equally toe the line between snug and sophisticated. Raw ceilings with exposed piping and striking pillars converge with bold deep pile carpets, plush curtains and intimate corners that invite endless lounging and people watching. A soaring, double-height entrance lobby is replete with wall art by artist duo Bane&Pest, tchotchke-filled shelving units and a suspended fireplace.

According to Weilguni, the entrance is his favorite element of the design. “The raw elegance with strong and sharp colors inspired by the geodes creates a striking ambiance and a great place for photos,” he said. “Furthermore, you will see a lot from the guestrooms on Instagram, Facebook, etc. It’s contemporary yet super cozy with powerful colors, creating a feeling of Alpine warmth—and don’t forget the stunning view!”


The 47 top-floor guestrooms and suites are all dressed by Erik Nissen Johansen of Stylt Trampoli in a striking compilation of oscillating wallpaper, jewel-toned velvets, geometric wall paneling, and floor-to-ceiling black mosaic tiled bathrooms, all finished with brass accents and low hanging lighting. Each accommodation offers an outdoor terrace that serves as a private observation deck from which to take in this UNESCO World Heritage certified corner of the Swiss Alps.

First-floor restaurant, Hide Dining, offers brass grills, red banquette seating and modern chandelier lighting. At the more casual Hide Deli guests are surrounded by green metro tiles and butter soft leather-backed chairs for a cool après ski vibe.

“The ambiance of The Hide is unique and upscale but still accessible, including and welcoming. It’s a cool style with a warm and social atmosphere,” Weilguni said. “This is the warm, pumping heart of this enormous and somewhat brutal concrete building. This is a re-thought mountain resort that flirts with the cozy traditions of the Alps paired with a narrative of fresh design tones, botanicals and natural materials. It fuses progressive alpinist interiors with cool luxe and voguish sophistication.”

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