NEW ORLEANS—The AC Hotel New Orleans Bourbon has opened, marking the Marriott International, Inc. brand’s debut in North America. Originally founded in 1998 by Spanish hotelier Antonio Catalan, AC Hotels is one of the most well-known hotel brands in Spain, according to the company. Following its success in Europe, a joint venture was formed with Marriott International in 2011 establishing AC Hotels by Marriott as a lifestyle brand within the company’s global portfolio.
Arne Sorenson, president and CEO of Marriott International, Inc., commented, “With the continued rise of the Millennial traveler, we saw an opportunity to import this highly successful European brand from overseas with the hope of introducing a more experiential and design-led, upper-moderate lifestyle brand to the U.S. We are proud to partner with NewcrestImage as we debut the first AC Hotel by Marriott here in vibrant city of New Orleans.”
The AC Hotel New Orleans Bourbon is located on Carondelet Street on the cusp of the French Quarter in the city’s historic Cotton Exchange building. The iconic building is a National Historic Landmark which first opened in 1871 as a centralized forum for the trade of cotton.
The 220-room hotel will operate under a franchise agreement with NewcrestImage, a Texas-based hotel development, construction and management company.
“We’re honored to add an exciting new chapter to the proud history of this building as it becomes the country’s first AC Hotels by Marriott location,” said Mehul Patel, chairman and CEO of NewcrestImage. “Our company, in partnership with Marriott International, is all about making a difference for our guests and for the communities where we do business.”
Each AC Hotels location features signature amenities and culinary elements such as the AC Lounge, AC Library and AC Kitchen.
Along with New Orleans, AC Hotels by Marriott currently offers a portfolio of more than 75 hotels throughout Spain, Italy, Portugal and France. Growth plans for the brand include the opening of its next North American locations in Kansas City’s Westport neighborhood and in Miami Beach early next year, as well as more than 50 additional hotels set to open within the next three years throughout the U.S. and Latin America.