The Starling Atlanta Midtown, Curio Collection by Hilton, formerly known as the W Atlanta Midtown, the hotel’s new identity, under the Curio Collection by Hilton brand, pays homage to its home in “the city in the forest” and takes inspiration from the starling bird that can be found in nearby Piedmont Park.
Starlings are a highly social group of birds often seen in large gatherings swooping through the Georgia sky in intricately coordinated patterns symbolic of the dynamic community surrounding the hotel and the vibrant individuals who visit. Connecting to the energy and creativity of these birds, the property’s new identity not only includes a stylish new rebrand, but will be complemented with a revamped lineup of hotel programming, according to the company. Additionally, the property features updates to both the hotel spa, rebranded as The Spa at The Starling, and to the lobby bar, to re-debut as the hotel’s newest food and beverage concept, Lantana.
Lantana is named after a flower known for its brightly colored blooms, a nod to the vibrancy of the lounge and its bold, floral design. The name also speaks to the garden of experiences guests can enjoy over cocktails and meals as guests and visitors alike will now be able to enjoy all-day full service from breakfast to dinner to late night drinks. Culinary offerings will be led by Executive Chef Cole Pate. Prior to joining The Starling, Pate served as sous chef at the renowned Biltmore Estate in Asheville, NC, and later executive chef of local Atlanta favorites, The Southern Gentleman and Gyspy Kitchen.
Building on the hotel’s complete renovation in 2019, the new spirit of the hotel feels right at home with the textured and unique elements that make The Starling a signature experience in itself. From eclectic interior design to the electric atmosphere that runs through the walls, the property exudes spaces that reflect a welcoming and soulful personality. Hotel spaces feature floral ceiling print and framed birds that further connect to the city’s sprawling parks, gardens and meandering trails, representing Atlanta as a thriving metropolitan hub intertwined in greenery. Fitting to The Starling’s namesake as a symbol of community, the 466-room property originally built in 1973 also features murals of local cultural figures and musicians.
The Starling boasts a premier location in the heart of Midtown, the region’s defining district central to the city’s robust dining scene, arts institutions, cultural landscape and the landmark Piedmont Park. Guests are invited to explore the hotel’s unique on-site dining options or take a stroll next door to Politan Row, the chef-driven food hall featuring a mix of local food and beverage concepts located next door in Atlanta’s Colony Square.
The hotel features 433 guestrooms and 33 suites with city views and 45,500 sq. ft. of meeting space, including 9,400 sq. ft. of ballroom space and a top-floor event space featuring panoramic views of the city. Public spaces also offer an expansive terrace pool, a lobby lounge, as well as a spa and fitness center.