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September 20, 2016

20
Sep

Starwood Capital Unveils New U.K. Hotel Brand

GREENWICH, CT—Starwood Capital Group, a global private investment firm, will launch Principal, an urban lifestyle hotel group, on November 1, following a capital investment in the portfolio of approximately $195 million (£150 million).
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20
Sep

EXCLUSIVE: Tribute Portfolio Pushes Growth, Inks Seven Hotels

NEW YORK—Hotel Business has learned Starwood Hotels & Resorts Worldwide’s recently launched soft brand, Tribute Portfolio, has inked seven agreements—five in the U.S.—pushing the nascent brand’s distribution to more than two-dozen hotels worldwide.
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